January 13, 2011
How To: Get More Qualified Followers on Twitter | Social Media Today
Posted by
Anna M. Roman-Mercado
August 28, 2010
Great SEO Starts With the Basics
Posted by
Anna M. Roman-Mercado
- Get your Domain Name right.Choose your company’s name or brand name. Avoid general names based on keywords.
- Pick the relevant keywords. Identify words customers would use to find information about your products and services. Brainstorm, survey customers, research competitors for additional keywords. Create and organize your list from general to specific keywords. You may find that specific keywords bring less traffic, but result in more purchases.
- Find reciprocal link partners. Identify web sites of related industries, business suppliers, and customers for a link exchange. Look for sites with quality content that is up-to-date. Not only list your link partners as resources, but also link to them within your content where appropriate. Quality links from and to your site builds credibility with search engines.
- Post a site map: Publishing a link list of all relevant pages allows search engines to navigate and index your site.
- Leverage page titles effectively. Write brief, but descriptive page title tags (<title></title>). Search engines use the title tag to determine content ranking.
- Use descriptive file names.Create relevant, keyword file names for each page, document, and image for your site. Make you site pages and documents are link friendly.
- Write good content. Content that attracts readers are how to articles, top ten lists, product reviews, ask the expert, hot trends, and research/survey results data.
- Call attention with headings and subheadings. Structure and organize content by using descriptive headings and subheadings (<H1></H1>, <H2></H2>) for your content. Headings should accurately relate to the associated content.
SEO Books
- SEO Help: 20 Search Engine Optimization steps to get your website to Google's #1 page - David Amerland
August 4, 2010
Inbox Versus Mail Box: Postcard Marketing Still Worth The Stamp
Posted by
Anna M. Roman-Mercado
July 7, 2010
White Envelope Wins Out
Posted by
Anna M. Roman-Mercado
"Aperture, a fine art photography magazine, found that a plain white control envelope tallied 10 percent more subscription orders than a more expensive green envelope with identical content inside. The more expensive green envelope, which was expected to stand out in a pile of mail, had been predicted to garner more responses than the white envelope."
June 28, 2010
Extend the Life of Your Marketing Materials
Posted by
Anna M. Roman-Mercado
- checklists
- troubleshooting
- how-to
- lawn and garden service: maintenance schedule in a newsletter
- realtor: home selling tips in a brochure
- yoga instructor: quick office exercises in a postcards
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