Extend the Life of Your Marketing Materials

Include information in your marketing pieces that readers will refer to at later dates. Ideal reference information includes:

• checklists
• troubleshooting
• how-to

For example:

• lawn and garden service: maintenance schedule in a newsletter
• realtor: home selling tips in a brochure
• yoga instructor: quick office exercises in a postcards

Becoming a resource to your customers and prospects gives your marketing materials staying power.