Brochures That Get Action

Effectively communicating the most important fundamentals about your business and your products or services prompts your prospects into action. Brochures that use solid testimonials can create the trust a potential buyer needs about your service or product. When done properly, they guide your prospect through the steps you want them to take so they can move ahead logically to purchase your product or service.

Creating Attention Grabbing Brochures

• Write a front cover headline that speaks directly to your reader and addresses their needs.
• Communicate the most important benefits about your business and your products or services.
• Use solid testimonials that can create the trust a potential buyer needs about your service or product.
• Give the reader action and steps you want them to take so they can move ahead logically to purchase your product or service.
• Tell your customer how easy it is to operate or implement your product or service.
• Use headlines to summarize content.
• Organize content to cater equally to readers that scan from beginning to end, or who jump around from topic to topic.

Getting the Most of Your Brochure

• Send as an introductory mailer.
• Leave behind at initial sales calls.
• Send as part of your literature fulfillment for potential clients responding to an ad or a phone enquiry.
• Display it in reception area.
• Display in your referral partners reception area.
• Hand out copies at seminars and exhibits.
• Send with proposals.

Focusing Your Brochure
The focus of your brochure determines its usefulness to the reader. No matter the topic you choose, you must key in on the benefits that your product or service provides. Remember, people do not buy products; they buy what the product promises them.