When designing your postcard newsletter, take full advantage of both sides of the postcard. Ideally your font size should be 12 points and no less than 10 points for optimum readability. Even if you are using a 4.25 X 6 postcard, you can fit about 80 to 100 words on the back/address label side along with your contact information, and about 100 to 125 words on the front/picture side along with a masthead.
Keep your content short and to the point. Either focus on one specific topic, or include short snippets of information such as tips, statistics, customer Q&As, customer profiles, customer feedback, company/staff news, product/service updates, etc.
Postcard Newsletter Tips
- Postcard Newsletters - By Chuck Green
- Postcard Newsletters Attract New Business - By Roger Parker
- Postcard Newsletters: Petite Periodicals Pack A Punch - By Jacci Howard Bear
- A Postcard and A Newsletter
Postcard Newsletter Books
- Elaine Floyd
3 comments:
Thank you Elaine. Finding helpful resources on postcard marketing is tough. I was glad to find your book!
This is a great idea, and with postcards being a tiny bit cheaper in mailing, it's a smart marketing endevour. I have seen several of these done as promotional items as well, they have cut outs that if you bring it to a trade show booth, it is your entrance to a drawing.
Great idea to promote traffic to your trade booth. I also like the idea of using postcards as mini brochures for trade shows. They focus on a single topic/product and allow the reader to get key messages at a glance.
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